I’m excited to share my passion for strategy, consumer behavior, and meaningful connection. This space showcases the experiences that have shaped my journey, from years of coaching and leadership in tennis to discovering my interest in the strategic side of marketing.

Throughout my college journey, I’ve developed a strong appreciation for the balance between creativity and data. I’m especially drawn to understanding why campaigns work, how they influence decisions, and how success is measured through ROI and key performance indicators. I’m excited to share the projects and experiences that continue to shape my path in marketing.