For my Marketing Research course, I conducted a quantitative study exploring how social influence shapes students’ daily nutrition habits and how self perception influences that relationship. The project combined theory development, survey research, and statistical analysis to better understand how interpersonal dynamics impact everyday decision making.
Working collaboratively with my team, we designed and distributed a survey using Qualtrics and analyzed the data in R Studio. Together, we conducted the literature review, interpreted the regression results, and identified key findings. Our analysis showed that self perception plays an important role in moderating social influence, reinforcing how psychological and social factors interact to shape consumer behavior.
My biggest takeaway was discovering how much I enjoy the behind the scenes, analytical side of marketing. I found fulfillment in translating theory into measurable variables and turning raw data into meaningful insights. When our team had to pivot and rethink our direction with limited guidance, it strengthened my ability to adapt, stay solution oriented, and confidently navigate ambiguity while contributing meaningfully within a team setting.